Introduction
Asia Carbon XChange (ACX) is a platform that aims to facilitate carbon trading and help reduce carbon emissions in Asia. The website development project was aimed at redesigning and revamping the existing website to improve the user experience, increase website traffic, and ultimately drive more conversions for the business.
Project Scope
The project involved redesigning and revamping the entire website, including the homepage, marketplace, and news section. The main goal was to create a modern, user-friendly, and responsive website that would attract potential customers and encourage them to engage with the platform.
Design and Development
The design and development of the website were done in phases. The first phase involved research, where the existing website was analyzed, and user feedback was collected to identify pain points and areas that required improvement. Based on the research findings, wireframes were created to guide the design process. The wireframes were then converted into high-fidelity designs that incorporated the company’s branding elements, including the logo, color scheme, and typography.
The second phase involved the development of the website using modern web development technologies such as HTML, CSS, and JavaScript. The website was designed to be mobile responsive, ensuring that it could be accessed from any device. The website was also optimized for search engines to improve its visibility on search engine result pages.
User Experience (UX)
The new website was designed to provide a better user experience for potential customers. The homepage was designed to be simple and clean, with clear call-to-action (CTA) buttons that encourage users to sign up or learn more about the platform. The marketplace was also redesigned to be intuitive and user-friendly, making it easy for users to buy and sell carbon credits. The news section was revamped to provide valuable content to potential customers. The news section features informative articles that provide insights into climate change, carbon trading, and other relevant topics.
Launch and Maintenance
The website was launched after rigorous testing to ensure that it was bug-free and met all the project requirements. After the launch, regular maintenance and updates were carried out to ensure that the website continued to function optimally and provide the best user experience.
Conclusion
The website development project for Asia Carbon XChange was aimed at revamping the existing website to improve the user experience, increase website traffic, and ultimately drive traffic to the website to convert as leads. Customer was happy with the result of the website development.